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Source: RedDot Design Concept; Widex  

Widex Wins Design Award For New Hearing Aid TV-Streaming Solution

Widex A/S, the privately-owned Danish hearing aid company, today announced the launch of WIDEX TV PLAYTM - a high-end TV accessory and streaming solution for WIDEX EVOKETM hearing aids. The sleek and versatile TV PLAY received the coveted Red Dot Design Concept Award last Friday (September 28) for its pleasing design which fits perfectly into modern homes.

Widex has also been honored as a leader in innovation in the RedDot Design Ranking for Design Concepts. The company placed number four out of 15 companies in the Americas and Europe region in recognition of its pursuit of design excellence over the past five years.

TV PLAY lets hearing aid users enjoy great TV sound effortlessly through their hearing aids by providing direct streaming to both ears. TV PLAY is fast and easy to set up, intuitive to control, and delivers outstanding and stable sound.

TV PLAY drops the 'boxy' look of many TV streamers and instead has a futuristic design that blends in beautifully with modern homes. And if you still want the TV PLAY out of site, the slim and discrete design means it can fit behind flat screen TVs with no trouble.

"At Widex we work to ensure that hearing aid users get the most of all aspects of life. We know that TV is an important part of staying in touch with the world around them through news and entertainment programmes. TV PLAY gives them a better and more stable experience that also looks great in their living rooms," said Jørgen Jensen, President and CEO, Widex.

A 2017 survey* reported that the 65+ population in the U.S. consumes a daily average of 6 hours and 57 minutes of TV. Despite the growing number of mobile and web-based streaming services, watching TV is more popular than ever.

But for some, it's a struggle to hear the TV. Hearing aid users can find it hard to hear the TV over the other sounds in the room. In fact, some studies suggest that 78% of hearing aid users have trouble understanding things on the TV.

Maximum streaming stability

With Widex's patent pending dual antenna technology, TV PLAY offers maximum streaming stability. An easy-to-use app lets users balance the volume of the TV sound with ambient sounds and conversations - or choose just to hear the sound from the TV.

*Source: Nielsen, Total Audience Report Q2 2017

Shipments of TV PLAY will start from November

[photo credit: Widex; RedDot: Design Concept]

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